Not a Generic CRM. Built Specifically for AMC Businesses.
The CRM Your AMC Business Actually Needs
Generic CRMs track leads and deals. AMCFlow tracks AMC contracts, customer equipment, complaints and renewal dates — what an AC, HVAC, IT or elevator service business runs on.
Stop forcing your AMC workflow into a sales CRM.
Switch to software built for how you actually work.
🔓 1 User Free Forever • Quick setup, no consultant needed
Why Generic CRMs Don't Fit AMC Businesses
A CRM is designed for a sales team closing deals. Your business runs on recurring contracts, annual renewals and service calls. That's a different problem.
❌ No contract lifecycle
Generic CRMs track a deal from lead to close. After the sale, the customer becomes a contact record. There's no built-in idea of a 12-month AMC, what equipment it covers or when it expires.
❌ Renewals become workarounds
A CRM has a sales pipeline. Tracking which AMCs are about to expire usually means custom fields, workflows and someone remembering to maintain them.
❌ No equipment register
One customer may have 3 ACs, an RO and a CCTV system — each under its own AMC. A contact-centred CRM has no natural place for equipment, so you end up keeping a separate Excel anyway.
❌ Complaints live somewhere else
Service tickets usually need a separate helpdesk product or add-on — disconnected from the AMC the complaint belongs to.
❌ No technician dispatch
CRMs are built for sales reps, not field technicians. Getting a complaint to the right technician still means a phone call.
❌ Built for sales teams
Large CRMs are priced per user and designed for sales organisations. Their setup and feature set assume a sales-driven business — not a small AMC service company.
Generic CRM vs AMCFlow — Side by Side
Same category. Different design.
| What your business needs | Generic CRM | AMCFlow |
|---|---|---|
| AMC contract creation | ⚠️ Custom fields | ✅ Core feature |
| Contract expiry tracking | ⚠️ Custom workflows | ✅ Expiry dashboard |
| Equipment per customer | ❌ Contact-level only | ✅ Equipment register |
| Complaint & service tickets | ⚠️ Usually a separate product | ✅ Built in, linked to the AMC |
| WhatsApp job dispatch to technicians | ❌ Not built for field teams | ✅ Included — zero setup |
| Customer portal for complaints | ⚠️ Usually a separate product | ✅ WhatsApp OTP login |
| Pricing | ⚠️ Per user, sales-team tiers | ✅ Free, or from ₹399/month for 5 users |
| Setup | ⚠️ Often needs configuration help | ✅ Sign up and start — no consultant |
How AMCFlow Manages the AMC Customer Lifecycle
A CRM ends at the sale. AMCFlow manages what comes after — year after year.
One record per customer
Contact details, AMC contracts, equipment and complaints — together in one place, not scattered across Excel and WhatsApp.
Equipment-level AMCs
A single customer can have several AMCs — one per AC unit, one for their RO, one for their CCTV system — each with its own dates.
Renewal tracking
See which contracts are nearing expiry on one screen, so your team can call customers while there's still time to renew.
Complaints linked to the AMC
Every complaint is raised against the customer's AMC and gets its own number, so you always know which contract it belongs to.
Technician dispatch on WhatsApp
Assign a complaint and the technician gets it on WhatsApp instantly — customer, mobile, address, product, problem and complaint number. No "what's my job today?" calls.
Customer portal
Customers sign in with a WhatsApp OTP and raise complaints themselves — fewer calls to your office.
Built for AMC Businesses That Outgrew Excel or a Sales CRM
If your revenue depends on annual contracts, the structure matters more than the contact list.
AC & HVAC companies
Many units per customer, each with its own AMC — and complaints that need a technician fast.
IT hardware AMC providers
Servers, desktops and network gear under contract — more structure than a contact record can hold.
Elevator & lift companies
Breakdown calls and renewals linked to each lift AMC instead of buried in CRM custom fields.
RO & water purifier service
Hundreds of small AMCs where a missed renewal is easy — and costly over time.
Free Plan
1 user · Forever free
Growth — ₹399/mo
5 users · Technician logins · WhatsApp job dispatch
Business — ₹950/mo
10 users · Everything in Growth
AMC CRM — Common Questions
Can I use AMCFlow instead of a CRM like Zoho or Salesforce?
For running an AMC service business — customers, contracts, equipment, complaints, renewals and technician dispatch — yes. If you also have a separate sales team working large deals, you may keep a CRM for that pipeline and use AMCFlow for everything after the sale.
Does AMCFlow integrate with my existing CRM?
No. AMCFlow is designed to be your main tool for AMC operations. Export your customer data from your CRM to Excel, send it to us and we'll help you move it into AMCFlow.
What's the difference between AMC software and a CRM?
A CRM is built around contacts, leads and sales pipelines. AMC software is built around annual maintenance contracts — the equipment they cover, the complaints raised against them, the technicians who respond and the renewal date.
I've been using Zoho CRM for my AMC business — is switching difficult?
No. Export your customer data from Zoho to Excel and share it with us — we'll help you set up your customers and running AMCs in AMCFlow so you don't re-enter everything by hand.
How do field technicians use AMCFlow?
From the Growth plan (₹399/month), technicians get their own login and receive every assigned job on WhatsApp — customer, mobile, address, product, problem and complaint number. Nothing to install.
Stop Forcing Your AMC Business Into a Generic CRM
AMCFlow is built for how AMC service businesses actually work. Try it free — no credit card, nothing to download.
🔓 Free forever for 1 user • Growth from ₹399/month • No credit card required