Not a Generic CRM. Built Specifically for AMC Businesses.
The CRM Your AMC Business Actually Needs
Generic CRMs track leads and deals. AMCFlow tracks contracts, renewal dates, service visits and customer equipment — everything an AC, HVAC, IT or elevator service business runs on.
Stop forcing your AMC workflow into a sales CRM.
Switch to software that was built for how you actually work.
🔓 1 User Free Forever • Setup in 2 minutes
Why Generic CRMs Don't Work for AMC Businesses
A CRM is designed for a sales team closing one-time deals. Your business runs on recurring contracts, annual renewals and scheduled service visits. That's a completely different problem.
❌ No contract lifecycle
Generic CRMs track a deal from lead to close. After the sale, the customer disappears into a contact record. There's no concept of a 12-month AMC contract, what's covered, how many visits are due or when it expires.
❌ No renewal pipeline
A CRM has a sales pipeline. Your AMC business needs a renewal pipeline — which contracts expire in 30 days, which customers haven't been contacted yet, which renewals are confirmed. These are fundamentally different workflows.
❌ No service visit tracking
CRMs don't know about preventive maintenance visits. They can't tell you which customers are due for a quarterly service, which technician last visited or whether the visit report was uploaded.
❌ No equipment register
One customer may have 3 ACs, 2 ROPs and a refrigeration unit — each under a different AMC. A CRM has no structure for equipment-level tracking. You end up maintaining a separate Excel for this anyway.
❌ No technician dispatch
CRMs don't have a field team concept. You can't assign a complaint ticket to a technician, track their location, see visit status updates or collect customer sign-off — all the things that happen after a deal is closed.
❌ Priced for enterprise sales teams
Salesforce, Zoho CRM and HubSpot are built for sales organisations with 10+ reps. Their pricing, complexity and feature set assumes a sales-driven business — not a 3-person HVAC service company.
Generic CRM vs AMCFlow — Side by Side
Same category. Completely different design.
| What your business needs | Generic CRM (Salesforce, Zoho, HubSpot) |
AMCFlow |
|---|---|---|
| AMC contract creation | ❌ Not built in — custom fields only | ✅ Core feature |
| Contract expiry tracking | ❌ Manual reminders only | ✅ Automatic expiry dashboard |
| AMC renewal pipeline | ⚠️ Repurposed sales pipeline | ✅ Built-in renewal workflow |
| WhatsApp renewal reminders to customers | ❌ Not available | ✅ Automated before expiry |
| Per-equipment AMC tracking | ❌ Contact-level only | ✅ Equipment register per customer |
| Complaint & service ticket management | ⚠️ Requires support module add-on | ✅ Built in |
| Preventive maintenance scheduling | ❌ Not available | ✅ Linked to AMC contract |
| Technician mobile app | ❌ Not available | ✅ Included in Growth plan |
| AMC-specific reports | ⚠️ Generic sales reports only | ✅ Expiry, service, revenue reports |
| Pricing for Indian SMBs | ❌ ₹2,000–₹15,000/user/month | ✅ From ₹399/month (or free) |
| Setup time | ❌ Days to weeks with a consultant | ✅ 2 minutes, no IT help needed |
How AMCFlow Manages the Full AMC Customer Lifecycle
A CRM ends at the sale. AMCFlow manages everything that comes after — for years.
Complete customer record
Every customer has a full profile — contact details, all their AMC contracts, every equipment unit, complete service history and all complaint tickets. Everything in one place, not scattered across Excel and WhatsApp.
Equipment-level AMC tracking
A single customer can have multiple AMCs — one per AC unit, one for their RO, one for their CCTV system. AMCFlow handles all of them separately, with separate expiry dates and service schedules.
Renewal pipeline — not a sales pipeline
See every contract expiring in the next 30, 60 or 90 days. Know which customers have been contacted for renewal, which are confirmed and which need a follow-up call. This is the pipeline your business actually runs on.
Complaint management linked to AMC
Every complaint is raised against a customer's AMC. See how many complaints a particular contract has generated, which ones are still open and whether the customer is getting full value from their service agreement.
Technician dispatch & field tracking
Assign complaints and scheduled visits to technicians directly. They see their jobs on mobile, update status in real time and upload photos after each visit. No morning WhatsApp messages asking "what's my job today?"
Automated renewal communications
AMCFlow sends renewal reminders to customers via WhatsApp and email automatically — before their contract expires. Your brand on every message. No manual follow-up needed.
Who Switches from a CRM to AMCFlow?
Service businesses that tried generic CRMs and hit the same walls.
AC & HVAC companies
Managing 200+ AMCs for split ACs, cassette units and central HVAC across commercial buildings. Needed per-unit renewal tracking and technician dispatch — not a contacts database.
IT hardware AMC providers
Handling AMCs for servers, desktops and networks across corporate clients. Each device has its own AMC — a standard CRM contact record couldn't handle the structure.
Elevator & lift companies
Monthly service visits, compliance logs, breakdown tickets — all linked to the lift AMC. Tried using CRM custom fields. It became a maintenance nightmare by year two.
Facility management firms
Multi-site clients with dozens of equipment types under AMC. Needed branch-wise tracking, multi-technician scheduling and a renewal pipeline — none of which a standard CRM provides.
Free Plan
1 user · Forever free
Growth — ₹399/mo
5 users · WhatsApp alerts · Mobile app
Business — ₹950/mo
10 users · Multi-branch · Analytics
AMC CRM — Common Questions
Can I use AMCFlow instead of a CRM like Zoho or Salesforce?
Yes — for AMC service businesses, AMCFlow replaces the need for a generic CRM entirely. It covers customer management, communication history, renewal follow-ups and service tracking. If your business also has a separate sales team working on large enterprise deals, you may want to keep a CRM for that pipeline and use AMCFlow for post-sale contract management.
Does AMCFlow integrate with my existing CRM?
Not at the moment. AMCFlow is designed to be the primary platform for AMC service operations — most businesses who switch from a CRM move their customer data into AMCFlow via Excel import and use AMCFlow as their main tool going forward. API access is available on the Enterprise plan for custom integrations.
What's the difference between AMC software and a CRM?
A CRM (Customer Relationship Management) tool is built around managing contacts, leads and sales pipelines. AMC software is built around managing annual maintenance contracts — creation, service scheduling, renewal tracking and field technician management. AMCFlow includes a basic lead tracking module but is fundamentally designed around the contract lifecycle, not the sales cycle.
I've been using Zoho CRM for my AMC business — is switching difficult?
No. AMCFlow supports bulk import from Excel and CSV, so you can export your Zoho customer data and import it into AMCFlow in minutes. Setup typically takes under 2 hours for businesses with up to 500 customers.
Does AMCFlow have a mobile app for field technicians?
Yes. The technician mobile app is included in the Growth plan (₹399/month). Technicians see their daily job list, update status, upload photos and close tickets from their phone. No laptop needed.
Is AMCFlow suitable for a business with multiple branches?
Yes. Multi-branch management is available on the Business plan (₹950/month). You can manage operations across locations, assign technicians to branches and view consolidated reports from one owner dashboard.
Stop Forcing Your AMC Business Into a Generic CRM
AMCFlow is built for how AMC service businesses actually work. Try it free — no credit card, no download, 2-minute setup.
🔓 Free forever for 1 user • Growth from ₹399/month • No credit card required